The Topic was what I was most excited about. How to get the most out of LinkedIn. It was sponsored by a well-known marketing group, and, It was a virtual disaster!

It's not enough to register all the possible combinations of all the possible domain names you might possibly dream up for your online business. They have to be the right names. Learn the do's and don'ts for giving your business the perfect domain name.

Spoiler Alert! This is the one week of the year my newsletter is all marketing. It's about my annual Red Tag Sale. If a new digital marketing strategy is not on your holiday wish list. If the thought of saving 20% doesn't appeal to you. If you'd rather put off getting ready for next year until, well, next year. Then don't click the read now link below. Just go back to your holiday preparations. I'll be back next Tuesday with my killer "How NOT to fry a Turkey for Thanksgiving" edition.

Happy New Year, in November? Yes the Internet is fast, but it takes time to craft a successful digital marketing campaign. If you want to hit the ground running on New Years Day you've got to move faster than Father Time. Here's how to beat the holiday rush and still have plenty of holiday cheer.

Practical eCommerce Magazine just published a resource that business professionals will want to keep close at hand. It's less about tricks and more about creating a consistent conversation for your brand. I encourage you to read the article, 17 Social Media Cheat Sheets, to pick your favorites

Jason Gitchel - Gone but not forgotten October 5, 2011

In a recent eMarketer.com post, SMBs Struggle to Adopt, Integrate Social

The topic of Social Networking is so wide and deep it would take a trilogy of books just to scratch the surface. Here are 5 areas of focus on just the essence of how you can use social networking to create an effective web presence.

This is the third topic in my Summer Series on creating an effective web presence. So far I've covered creating your Web Presence Foundation – The Business Website and Use Blogging to Build an Effective Web Presence. As good as they are, websites and blogs are nothing more than passive marketing strategies. Now it's time to add an active marketing strategy to the mix, starting with a Newsletter broadcast.

Blogging is the most effective and efficient investment of your digital marketing efforts. Publish a blog post and Google knows about it in 30 minutes. Connect your email newsletter to a blog feed and you've instantly eliminated 75 % of your publishing overhead. Blogging is an essential element if you want to build an effective web presence.

The goal of new website is to tie together all of your other digital marketing technologies by creating a conversation with prospects and clients. Instead of promoted a companies products or services, websites have become shills for promoting the latest cool technology. I’m not suggesting you burn it to the ground, I recommend you rebuild from within.

Overwhelmed. It's often the first word small business owners use

Email Marketing Frequency is an important metric for email marketing. Unfortunately, the number is often based on the needs of the marketer instead of the prospect. My local blood services organization is rapidly approaching the Too Much Information Tipping Point. I'm not sure they realize that if I choose to unsubscribe from their announcements, they will never get me back

Fear and doubt, checklists and flopsweat. Yes, it must be

Last week I started my subscriber migration project. So far

For the past few months I've been testing the MailChimp

I just completed a assignment to bring a web presence

If everyone used commonsense to build and publish websites, we wouldn't need Jakob Nielsen's insights. The true value of his reports comes from his delivery of why social media usability is important. I've paid hundreds for his reports, but not this time, this one is free. If you are serious about making technology work, I recommend you download "Streams, Walls, and Feeds".

Facebook users awoke this month to a completely new page

I'm basking in the afterglow of the first annual Listening

Looking for quick way to leverage your online marketing efforts?

Can you imagine the impact to your organization of being mentioned on the front page of the Wall Street Journal? For Lydia Ramsey, author of Manners That Sell, adding the Polish that Builds Profits, it's more than wishful thinking. Lydia is quoted in today's edition in an article on one of Lydia's favorite topics, business email etiquette.

Congrats on surviving the Holidays, but watch out for the New Year Internet Marketing Blitz!

This extraordinary message appeared in my inbox last week. I