Spoiler Alert! This is the one week of the year my newsletter is all marketing. It's about my annual Red Tag Sale. If a new digital marketing strategy is not on your holiday wish list. If the thought of saving 20% doesn't appeal to you. If you'd rather put off getting ready for next year until, well, next year. Then don't click the read now link below. Just go back to your holiday preparations. I'll be back next Tuesday with my killer "How NOT to fry a Turkey for Thanksgiving" edition.

Happy New Year, in November? Yes the Internet is fast, but it takes time to craft a successful digital marketing campaign. If you want to hit the ground running on New Years Day you've got to move faster than Father Time. Here's how to beat the holiday rush and still have plenty of holiday cheer.

The concept of giving good directions has been around since

Only 16% of CEOs participate in Social Media. Yes it's hard, but it's so valuable. Here's why...

Practical eCommerce Magazine just published a resource that business professionals will want to keep close at hand. It's less about tricks and more about creating a consistent conversation for your brand. I encourage you to read the article, 17 Social Media Cheat Sheets, to pick your favorites

If you've ever been faced with a request to print a PDF format coupon from your SMARTPHONE, you get it. There's more to mobile ready that simply publishing a site using, "Responsive Web Design". It is the timeless technology trap. Technology makes it possible, but it takes marketing strategy to make it profitable. Here's how to get your mobile users on board, all the way to the bank.

Jason Gitchel - Gone but not forgotten October 5, 2011

Everyone is looking for the perfect online calendar, or mobile app, or cell phone. So when subscriber Mark Hunter asked for my help with his quest, I had to start by busting a major technology myth. There is no single "perfect" online calendar, or any other technology for that matter. The path to perfect starts by defining your goals. Read on to learn which cloud-based calendar became part of my recommendation to Mark...

As a blogger, do you want to be an artist, or a successful artist? There are two kinds of bloggers, those that are spontaneous and those who plan ahead. Neither is good or bad, it's just a question of goals. If business success is your blogging goal, perhaps you should take a closer look at your blog categories. Your blog categories should reflect your business focus, not just this mornings random idea. Here are some tips, insight and resources to make sure your virtual planets are in alignment...

In a recent eMarketer.com post, SMBs Struggle to Adopt, Integrate Social

Web design is getting better and cheaper at the same time. No, really! Google Fonts is an important example of how moving web fonts from the desktop to the cloud improves the quality and control of your web design, while reducing the time, effort and cost. Read this article to learn how this simple switch reduced the cost of custom typography for this site by 90%.

The topic of Social Networking is so wide and deep it would take a trilogy of books just to scratch the surface. Here are 5 areas of focus on just the essence of how you can use social networking to create an effective web presence.

This is the third topic in my Summer Series on creating an effective web presence. So far I've covered creating your Web Presence Foundation – The Business Website and Use Blogging to Build an Effective Web Presence. As good as they are, websites and blogs are nothing more than passive marketing strategies. Now it's time to add an active marketing strategy to the mix, starting with a Newsletter broadcast.

Blogging is the most effective and efficient investment of your digital marketing efforts. Publish a blog post and Google knows about it in 30 minutes. Connect your email newsletter to a blog feed and you've instantly eliminated 75 % of your publishing overhead. Blogging is an essential element if you want to build an effective web presence.

The goal of new website is to tie together all of your other digital marketing technologies by creating a conversation with prospects and clients. Instead of promoted a companies products or services, websites have become shills for promoting the latest cool technology. I’m not suggesting you burn it to the ground, I recommend you rebuild from within.

Overwhelmed. It's often the first word small business owners use

It was not going to be a good day. Last

Email Marketing Frequency is an important metric for email marketing. Unfortunately, the number is often based on the needs of the marketer instead of the prospect. My local blood services organization is rapidly approaching the Too Much Information Tipping Point. I'm not sure they realize that if I choose to unsubscribe from their announcements, they will never get me back

Fear and doubt, checklists and flopsweat. Yes, it must be

Last week I started my subscriber migration project. So far

For the past few months I've been testing the MailChimp

Entrepreneurs and independent business owners are always on the hunt

I just completed a assignment to bring a web presence

Shortly after creating a social networking profile, professionals often move