Recently SearchEngineLand published an inside look at how a new generation of clients discovers law firms. The article titled, "The Verdict Is In: Internet Searches Gaining Traction In Legal Referrals" offers valuable information firms can put to use immediately:

"Law firms should focus on staying ahead of the curve by using several methods to market themselves online, including having a website with quality content relevant to its practice areas, creating consistent profiles across online directories and employing an array of social media platforms to promote their content."

Quality content includes blog posts that provide education without offering legal advice. At the last Jax Lawyer's Roundtable I suggested adding community engagement to a firm's social media strategy.