Pride is a sin, but if you don't toot your own horn, who will? Just as long as it's not a train horn. I'm all for publishing customer testimonials throughout your web presence, but the practice of concentrating all of them in one place makes me want to scream. Have you seen the video testimonial warehouse? Why would any prospect watch 20 minutes of people talking about you? Especially since you cornered them to get the clip. Testimonials are the spice of earned media. Don't bury them on aisle 11, let them shine. Here are some tips for using testimonials to illuminate your value to prospects.

Leverage the Power of Your Testimonials

• Look at a specific testimonial and identify which service or event it praises. Republish the testimonial to move it from your "warehouse" to the related page. 
• Feature a single client quote on your home page. Use a link to connect the quote (client results) to the service page that outlines the solution you provide.
• If you use video testimonials, have them open in a popup window when a visitor clicks the image or text link. Set the window to disappear at the end of the clip and your visitor will be right back where they started, in their chair, reading your valuable content.

Insight Presented testimonials in the right place gives visitors context. Placing them on individual pages preserves your CTA (call to action) giving visitors an opportunity to pick up the phone to become your next customer testimonial. Resources

•  VideoLightBox - This is the killer app for presenting both images and videos in context. The window zooms open, it closes, the visitor doesn't get an opportunity to wander off. Hey, The basic version is free!