In a recent Mashable article,
3 Ways to Get Your Small Business Ready for Mobile Leyl Master Black offered three sound tips for making sure your presence is mobile ready. First is optimize your site by using responsive design. Next update your SEO search listing on mobile specific search sites like Yelp.com and Google Maps. Finally, for local retail organizations, lay the groundwork for local search.
Great article,
as far as it goes. The true challenge of becoming mobile ready is greater than understanding the technology, it's grasping what mobile means to users. As with all evolving technology it's a question of getting the right information to the right people at the right time.
The Right Information
It won't be very long before mobile overtakes desk or notebook computing as the platform of choice. Now is the time to review your site content with an eye to organizing your content toward mobile users.
The Right People
What's missing from most mobile technology initiatives is an awareness of the type of user engaged in using mobile technology. It's time to identify these individuals.
The Right Time
The right time is right now! They are not only on the go, they are always on the go. Use Google Analytics to identify your visitors traffic patterns. Mobile users frequent sites at a higher rate than office workers. Launch your promotions and online events to take advantage of the increase in site availability.
Insight
Very soon mobile access will dominate your visitor statistics. Don't wait until your traffic disappears, act now to meet your users where they are.
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