Have you been to the video testimonials warehouse? Why would any prospect watch 20 minutes of people talking about you? Here's how to toot you're own horn without using a TRAIN horn..

Digital testimonials are like diamonds. They both have many facets, require just the right setting, and are completely worthless unless you show them off. Your response to receiving either of these gifts should be subtle, understated and perfectly timed.

Back when the web was young, everybody had a "What's