Mobile, Mobile, Mobile. Is it just me, or is this message getting louder? Today it was a tip to preview your cold-email message on your phone because "your recipient will be receiving and reading your email on their mobile phone in almost all instances" How To Ask People for Things Via Email: An 8-Step Program.
Almost All Instances? Just a year ago mobile use was 25%. This Summer my clients analytics revealed a 50% mobile traffic pattern. The best advice I've received this week was to adopt a mindset of not mobile-last or mobile-first, but mobile-centric. Effective online marketing demands a mobile mindset. If you miss this opportunity, you're not only blind, you're invisible.
How to Become Mobile-centric
If your organization is still firmly planted in the land of desktops, you are about to become extinct. Here are some tips for dodging this planet-killer event.- Can You See Me Now? - Grab your mobile device and visit the pages, blog posts, email broadcasts and social profile within the world of your web presence. Gut check time. How do you look?
- Follow Your Herd - Your clients and customers are on the move. Go find them. Use insight from your web analytics and social listening to see where, when and how they access your valuable content.
- Develop a Mobile Mindset - It's no longer about RWD (Responsive Web Design). It's about connecting with your community at the right moment, at the right place, in the right way.