Making Sense of Mobile
Making Sense of Mobile
When “Call Now” is Your Call To Action (CTA)
By Jerry Gitchel | |
It's no longer enough to publish your phone number on your website. When your call to action is "Call Now" make sure you include a Click-to-Call link...
Podcast – Are You Mobile-Friendly?
By Jerry Gitchel | |
Is your website mobile unfriendly? If so, Google is about to become very unfriendly to your SEO. Listen as Jerry outlines how to test your site to see if it is Mobile-Friendly...
Mastering the Mobile Friendly Challenge
By Jerry Gitchel | |
Is your company mobile friendly? If you're not sure, don't worry, Google has already decided. Of course, if you're not mobile friendly, maybe you should worry, because your site maybe at risk of disappearing from mobile search altogether. Take their Mobile-Friendly Test to assess your risk...
What’s Your Focus?
By Jerry Gitchel | |
No Top Ten list from last year, No future tech trends. Here's what you need to do today to Make Your Technology Work...
Mobile Marketing – Can You See Me Now?
By Jerry Gitchel | |
Mobile, Mobile, Mobile. Is it just me, or is this
Social Media Shortcuts
By Jerry Gitchel | |
Practical eCommerce Magazine just published a resource that business professionals will want to keep close at hand. It's less about tricks and more about creating a consistent conversation for your brand. I encourage you to read the article, 17 Social Media Cheat Sheets, to pick your favorites
Mobile Marketing – From Possible to Profitable
By Jerry Gitchel | |
If you've ever been faced with a request to print a PDF format coupon from your SMARTPHONE, you get it. There's more to mobile ready that simply publishing a site using, "Responsive Web Design". It is the timeless technology trap. Technology makes it possible, but it takes marketing strategy to make it profitable. Here's how to get your mobile users on board, all the way to the bank.
Web Presence Foundation – The Business Website
By Jerry Gitchel | |
The goal of new website is to tie together all of your other digital marketing technologies by creating a conversation with prospects and clients. Instead of promoted a companies products or services, websites have become shills for promoting the latest cool technology. I’m not suggesting you burn it to the ground, I recommend you rebuild from within.
Social Networking Groups, Marketing or Mutual Admiration Society?
By Jerry Gitchel | |
Shortly after creating a social networking profile, professionals often move
NNGroup Publishes Social Media Usability Guidelines
By Jerry Gitchel | |
If everyone used commonsense to build and publish websites, we wouldn't need Jakob Nielsen's insights. The true value of his reports comes from his delivery of why social media usability is important. I've paid hundreds for his reports, but not this time, this one is free. If you are serious about making technology work, I recommend you download "Streams, Walls, and Feeds".