Is your company mobile friendly? If you're not sure, don't worry, Google has already decided. Of course, if you're not mobile friendly, maybe you should worry, because your site may be at risk of disappearing from mobile search altogether. Google has announced a change in their mobile search algorithm that will go into effect on April 21st. If you are not mobile friendly, it will significantly effect your mobile SEO. It's not surprising that Google has decided to kick mobile unfriendly sites to the curb. It's the timing that will make you crazy. Many companies placed a "nice to have" priority on becoming mobile friendly. This announcement upgrades this to a 4 alarm priority.

Take the Test

Before you jump off virtual cliff, use Google's Mobile-Friendly Tool to test your site. If you pass, great! You're safe for now. Unfortunately, there are 50 shades of mobile-friendly, so it's not black or white, but a very murky shade of gray.

How to Respond to the Challenge

If you fail, I've created a rapid response service to help you meet this challenge. To learn more, visit: Mobile-centric Makeover. You will hear more from me in the coming days about this topic and how to respond. This will be the featured topic in the next edition of my weekly newsletter, Making Your Technology Work. If you are not a subscriber, give me a call and I will send you the link, I promise. Direct: 858-220-0499