Before we go any further, I've just got to ask, "Do you like me?". Do you really like me? Even more important than the answer to this question is, how do you feel about me asking that question right up front? I was recently invited to visit a Facebook page so I could "Like" the organization. When I arrived I learned I really didn't have a choice. I was instructed to click the Like button before I would be allowed to access the content. If my opening question caught you by surprize, I'm not surprized. In most social settings, people like to get to know you before commiting to a "Like" relationship. The same is true with online Social Networking. Many novice Facebook business marketers use the Like button inappropriately. Not only are they unsuccessful, but it's such a turnoff they lose ground from the very start.   What is Like? Social Contract Social Etiquette. Shared interests Like behavior, not organization.