Quality springs from measurement. The challenge of measurement is,"Which metrics matter?" Visit any website and you will see all of the social icons featured prominently on every page. The prevailing attitude among business professionals is to promote all platforms equally until they can figure out which one works best. No need to wait, the research is done, the results are in, it's time decide. Which social platforms deserve your continued investment? Here are three measurements to help reduce your effort while increasing your impact: Audience - The #1 trend in social is audience shift. Although business professionals hedge their bets equally across all social platforms, audiences have become selective. They are tired of running around to all the social sites, just to see the same update you've posted elsewhere.
- Who is your audience and where did they go?
- What concerns your audience the most and how can you help them today?
- Use hashtags to expand your reach on Twitter. Join and participate in social groups and communities containing your best prospects.