I chose crowdfunding as my summer research project to learn if this source for raising working capital is a good fit for more than just high-tech startups. It may indeed be your small business secret superpower. We are only in the middle of our campaign and have gathered quite a bit of data and insight to include in the special edition of The Art of Digital Leverage. Not all funding platforms are created equal. As we do with all our client projects, start with a clear understanding of your needs. It focuses your choices while reducing your time and effort. One of our goals was to give back. Indiegogo allows us to set aside 10% to be used as a grant voted on by the contributors. Kickstarter does not. There are some quirks with Indiegogo that will be included in the bonus chapter in the book when we publish in August.. The bottom line for me is that small businesses can indeed use crowdfunding to create digital leverage. All they need is a community of support, a product to put in their hands, and a healthy dose of fun. We will keep you posted on our progress, To see it in action, visit - The Art of Digital Leverage Campaign.