It's a great question... A great second question. Here are four first questions you should ask that will help you create digital leverage, reduce your technology investment and help you get to a successful solution fast.

• What are your trying to accomplish?
• Who is it for?
• What do they need?
• What do you want them to do?

If you're having trouble figuring out which social platform to favor, consider these three elements. Motivation - You need an appropriate reason to reach out. Not just because you need something. Method - Choose the communication channel they prefer. It's an Act of #VirtualRespect. Message - Be Present, be focused. A t-shirt with a "One Size Fits Most" tab fits no one.