LOtK is the project shortcode for Leaders Ought to Know: 11 Ground Rules for Common Sense Leadership by bestselling author Phillip Van Hooser. For weeks now I started the subject line of all team email with the both the shortcode and the countdown in days until the launch.

Today is Zero Day

Phil and Susan Van Hooser and the bright folks at Wiley, Amazon.com, BarnesandNoble.com, BooksAMillion.com and 800CEORead.com have worked tirelessly to coordinate an intricate digital marketing campaign. It's already been a success. I had to turn off the order acknowlegement emails this morning. Now we will be tracking by the hour. I'm grateful for the opportunity to once again work with Phil and Susan on a book launch campaign. I invite you to learn more about the book. In a future post I'll give you a tour behind the scenes to see what it takes to launch a digital marketing campaign. Congratulations Phil and Susan!