At the end of the day we learned that the book launch campaign for Leaders Ought to Know was doing quite well. Phillip Van Hooser's new book made it to the 100 Top Management & Leadership books list at Amazon.com. Everyone on the team should be congratulated for their effort and success. Digital marketing is a peculiar beast. The myth is that to be successful requires magic and superpowers. The reality is that although it requires hard work, the process is really very simple. My goal has always been to help business owners leverage the power of technology to connect with the people they serve best. Here's what it takes.

5 Steps to Digital Marketing Success

Start With a Goal - It creates focus and helps you make better choices Create a Plan - The Internet moves too fast to attempt top performance when flying by the seat of your pants. Create Flow Engagement - Put your customer hat on and walk through the process you expect your prospects and customers to follow. (You will be surprised at what you find). Use Good Tools - Not cool or popular, but effective. Proof, Practice, Publish - Why is it that there is never enough time to do it right, but plenty of time to do it twice?

Moving Forward

Congratulations to Phil and Susan Van Hooser. It's been my honor to serve as your project manager on this book launch campaign!