Publishing online portraits have gotten out of hand. I've seen images of dogs, cats and cars. Even when they post a human image, it's often so far away that recognizing who it is becomes a long shot. I love the shot of Torrey Pines, but it doesn't say much about my business.
I can't imagine a business professional bringing their dog to a networking event, shoving them in my face, then expecting me to do business with them.
What I want to see is someone as gorgeous as Marilyn Salerno. Here are 5 tips for publishing effective online portraits:
Dress for Success - Pretend you are getting ready for a live networking event. You attention to detail should be reflected in the published portrait.
Get Close, Really Close - Unless your networking strategy includes shouting at people from across the room, get closer. Imagine walking up to a prospect, holding up your camera and snapping a photo. That's how close you should be.
Ruthless Cropping - I care about you, not that mountain in the background from your last vacation. Although your head shot may seem huge during editing, the very first image I'm going to discover is a thumbnail. Use your mobile device to visit your favorite networking site. Find your thumbnail image. If you can't see it clearly, how can your prospects?
Be Professional - Discovery is the beginning of the Path of Engagement. Soon after prospects discover you online, they are going to meet you in person. Be congruent, both on and off line.
Have Big Fun - Just before you snap a photo, imagine you are standing in front of you next perfect customer. Yes, that's the smile we all want to see!
Isn't she gorgeous? At first this seems much to big, but it's perfectly cropped. Compare this 300 pixel image with the 70 pixel thumbnail above. Combine Robert's art and tight editing and the thumbnail makes the perfect first impression.
What I want to see is someone as gorgeous as Marilyn Salerno. Here are 5 tips for publishing effective online portraits:
Dress for Success - Pretend you are getting ready for a live networking event. You attention to detail should be reflected in the published portrait.
Get Close, Really Close - Unless your networking strategy includes shouting at people from across the room, get closer. Imagine walking up to a prospect, holding up your camera and snapping a photo. That's how close you should be.
Ruthless Cropping - I care about you, not that mountain in the background from your last vacation. Although your head shot may seem huge during editing, the very first image I'm going to discover is a thumbnail. Use your mobile device to visit your favorite networking site. Find your thumbnail image. If you can't see it clearly, how can your prospects?
Be Professional - Discovery is the beginning of the Path of Engagement. Soon after prospects discover you online, they are going to meet you in person. Be congruent, both on and off line.
Have Big Fun - Just before you snap a photo, imagine you are standing in front of you next perfect customer. Yes, that's the smile we all want to see!
Inspiration from Marilyn
Marilyn Salerno of, Plastic Surgery of the Mind shared her new professional portraits by Robert O'Neill
Isn't she gorgeous? At first this seems much to big, but it's perfectly cropped. Compare this 300 pixel image with the 70 pixel thumbnail above. Combine Robert's art and tight editing and the thumbnail makes the perfect first impression.