Where do you want your customers to go? To the checkout of course. Your online success depends on asking a better question. Where do you want your prospects to start? As I mentioned in Never Ever Link To Your Home Page  once you know you have VIPs headed for your site, make sure you have a VIP entrance ready for them. I received a postcard that contained a QR (Quick Response) code. All I had to do was launch an app, place the card flat on the table. Shoot a photo and wait for the mobile browser to deliver me to... The homepage. I was surprised because there were no instructions on the postcard. What's worse, the postcard looked just like the homepage. No change, no gain If you use a postcard, business card, any type of printed marketing material, you already know the conditions under which you present the information. You already know who will be receiving it, why not leverage that information to create a better connection?