As the buzz around Twitters eminent public offering increases I've seen a much clearer definition of where Twitter is heading. From cable news reports to academic papers, the recurring comparison of Twitter to newswire services begs the question. Will Twitter become a replacement for newswire business services?
The most important part of this debate for business professionals is that it defines your best opportunity for using Twitter for business. Twitter is all about PR.
For More Information, Contact...
A universal element of all press releases is the closing Call To Action (CTA), "For more information, contact..." followed by information linking the reader to various communication channels. The Twitter vs newswire debate has revealed an opportunity for any individual or organization looked for free publicity.5 Tips for Using Twitter for Your Business
Once you accept the premise, your call to action is clear. Look closely at all of your PR platforms and processes. Identify where Twitter adds value. Here are five that come to mind:- Promote - Start with the end it mind. What are your trying to accomplish or promote?
- Transport - Use shortlinks to create CTAs that point directly to your content marketing.
- Distribute - Use hashtags to extend your reach beyond followers to those who follow topic hashtags.
- Accelerate - Leverage the power of Twitter to increase the velocity of your response to current events.
- Connect - Use hashtags to identify opportunities and qualify prospects.