Gmail users now have a shiny new tabbed inbox. Unfortunately for you, your bright shiny blog or newsletter announcement now appears under the Promotions tab. The most obvious question is, "How can I get my content moved to it's rightful place, the Primary tab?" I'll share the answer, but is that really the right question?

If you've ever been faced with a request to print a PDF format coupon from your SMARTPHONE, you get it. There's more to mobile ready that simply publishing a site using, "Responsive Web Design". It is the timeless technology trap. Technology makes it possible, but it takes marketing strategy to make it profitable. Here's how to get your mobile users on board, all the way to the bank.

Own a smartphone or iPad? Great! Welcome to the marvelous mobile marketplace. But before you congratulation yourself on having a brilliant strategy, consider this. It takes more than a hardware purchase, or a new app to create an effective strategy, it requires an intimate knowledge of flow