Technology is nothing but a pipe wrench, a tool to accomplish a goal. When you find yourself frustrated because your technology doesn't work, don't blame the technology, fix it...

If you've ever been faced with a request to print a PDF format coupon from your SMARTPHONE, you get it. There's more to mobile ready that simply publishing a site using, "Responsive Web Design". It is the timeless technology trap. Technology makes it possible, but it takes marketing strategy to make it profitable. Here's how to get your mobile users on board, all the way to the bank.