John Chappelear, author of The Daily Six, has been publishing, "Positive Thoughts For The Week" for more than a decade. Distributed via Facebook, Email subscription and personal invitation, John rarely misses a deadline. When he does, fans contact him immediately, concerned for his well-being.
Recently John visited the Your Digital Studios at Kuna Co-working to share how it all started, why, and how he manages the publishing schedule.
John's Tips
- John got started when he promised the thought of the week in his book, The Daily Six. It forced him to become a publisher. Sometimes leaping off a cliff isn't as crazy as it seems.
- The process grew as he attempted to add video and high-end production. Since it's launch over a decade ago,the weekly thought as been distilled to a still image with a text overlay. The tight and lean version makes it less complicated to produce and creates a wider distribution.
- John blends current events with one of the 6 principles from The Daily Six to craft the weekly thought.
- Consistent publishing builds credibility, instills trust and sets a positive audience expectation. In the rare event John misses a publication date, loyal fans contact him to make he is still alive.