For professional speakers, presenting before a live audience is the whole point. Being present with an audience has always been the best gig. It's the only way to hear the applause. Online training has forced a change in that mindset. Some say it threatens the art of speaking. Like it or not, change is happening. In fact, not being present could end up being the best gig of all.
On-demand training has been around for decades, but it's never quite caught fire. Three factors have contributed to the recent increased acceptance of on-demand training for the corporate world.
- Bandwidth - A bigger pipe makes the herkey, jerky video a thing of the past.
- Mobile - The advances in compression for mobile delivery makes on-demand viewing more than acceptable, but expected.
- Effective - Delivering training to team members at their desk or mobile work environment eliminates travel expenses while increasing productivity.
Taking Your Gig Off the Road
It's a big step, but the up-side is huge. Online Webinars now command full fees. Training series provide a deeper, longer lasting impact. You get to bypass those TSA enhanced pat-downs. It's worth the effort, just to check it out. If you're ready to explore a shift in venue for the delivery of your Intellectual Property (IP) Here are some issues to explore before committing to a huge investment. Modularization - Take a close look at your current presentation content. Create an outline that divides it into learning modules. It's the most important and difficult first step on the path to creating an on-demand learning platform. Audience - On-demand learning is not for everyone. Is your audience familiar or already comfortable with on-demand video delivered to desktops and mobile devices? Clients - Are your customers currently investing in on-demand delivery systems? Turnover - Training the new hire has always been a challenge. The ability to deliver your content to individuals or small groups provides your customers with the best reason to embrace your on-demand delivery system. Growth - In the past, licensing your content and train-the-trainer projects have been your only opportunity to grow wider than your arms could reach. Creating an on-demand platform allows you to deliver value, and increase your revenue, even when you're not present. Technology - I've left this to last on purpose. You have all the technology you need. The key to successfully taking your gig off the road starts by exploring the steps above. When you're done you will be ready to pick the right platform.There is a process and a plan for creating an on-demand delivery platform. For answers to your questions about this topic and your specific challenge, call Jerry at 858-220-0499.
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