Ok, maybe Kelly is not on your radar, but she is not exactly hiding under a bushel basket. She is a well-known leader in the juvenile furniture industry as a designer, manufacturer, award winning business owner, philanthropist, lawyer and ... cover-girl(?) That's Kelly on the cover of the April 2008 edition of Working Mother Magazine. Not only was she featured in the issue, but her company, Green Frog Art was named one of the 25 Best Women-Owned Companies. How do I know all this? No, I'm not a stalker, it's because Kelly is a client and I use Google Alerts to follow all my clients.
Google Alerts are emails automatically sent to you, or delivered via feed to your feedreader when there are new Google results for your search terms. You can tailor your alert to deliver results from News, Web, Blogs, Video or Groups. You can also choose the how often you receive an alert, once a week, once a day, or as-it-happens.
I not only track clients, but also their competitors. You can also use Google Alerts to:
- Track emerging trends in your industry
- Alert you to trademark infringement
- Track your "Virtual Street Cred"
- Conduct research for an article or your new bestselling book