Part 3 of a 5 part series on how to get started at the start of a new year.  Today  – Internet Video - Next - Business Blogging -  or Part 1 - CRM

Anything but YouTube

Yes, I know, it's a clearing house for all the videos on the planet, a SEO must do, backed by Google, better that sliced bread. All true, but only from a Google-centric, technology focus. What if helping Google pay the rent is not your primary business focus? For too long the use of Internet video has demanded from us the equivalent of a virtual , "Because I said so!" commandment. Let me share a slightly different point of view. Let's start with a simple question. What are you trying to accomplish? Boost the SEO of your video? Making Money for Google? I believe your focus should be to create value, drive traffic to your web presence, support your business model.  If that makes sense to you, consider the following:

• Your video should not be a preview of coming attractions, leading to every other video on YouTube.
• Not only should your video be the feature presentation, it should be presented from your site.
• Not only presented from your site, but it should start from a separate popup window.
• Hand the "clicker" to the visitor, they should be in charge of when or if, your video appears (No more auto-starts, please!)
• Put your customers on the Marque and give them featured billing (both their friends and their Mom are sure to watch).

 Insight

Turn the lens around, start looking at video from a business POV.

Resources

• Vimeo.com - Professional video distribution from a business POV, your business.
• VideoLightBox.com - Elegant popup stickiness.

Ready? Lights, Camera, Action!