Spending the day hanging out with some high bandwidth folks at my third TEDxPoynter event. A common modern lament is that connecting with decision makers it getting harder every day. I counter with go hang out where they do.
If you want to connect with journalists, you've got to hang out on Twitter, or attend a top notch event like this annual event. Top Aha! include:
- Embrace citizen journalists, they are your front line news gathering resource.
- Embrace but verify. News Jacking is rampant.
- Leverage your content launch during a live event.
- Build a singular brand identity across your web presence.