While visiting my son Andrew at work, (Harvard) I got to shoulder-surf at the Starbucks. Students were using up to three devices, at the same time. Made me tired at first, then I got smart. Mobile technology in action transforms into immediacy. This morning I posted on LinkedIn Pulse and followed by promoting it on Twitter. BAM! Followers started to appear on my phone. I write on my notebook, track on my phone. All from my electrical outlet enabled seat at Panera Bread. If you're wondering if anyone is listening, set your social notifications to keep an eye on social engagement. Not your social platforms, the ones frequented by your audience. You may be surprised at just how small your window of opportunity has become.