HSP is the most powerful engagement tactic for event promotion. Happy Smiling People creates the immediate response, "Wish I'd been there!" When I viewed the photos from yesterday's Jax Innovations Nights, I got chicken skin. All of the crowd shots were captured in less than two minutes. They are most notable for what is missing... Cellphones. I wanted to capture the essence of innovation, the community, the engagement. I chose the specific moment just before the start. The book club was the opening act. It sparked 1-on-1 discussions. It was too good to pass up. The event organizers can now use the images to promote future events as well as instill a sense of community in those who attended.
The Secret of Event Promotion - Breaking the 4th WallThe key to growing meeting engagement is to break down the 4th wall of your meeting rooms. It gives you an opening to extend the excitement as well as the content beyond the meeting venue. The images you include with your "Save the Date" announcement help fill the room if they convey a sense of excitement while compelling those who are simply "Interested" to say, "I need to be in that room, I'm going." Immediate publishing strengthens the bond between attendees, creates warm memories and reminds those in attendance to extend what they learned out into their community.
The Art of Digital LeverageTips for using the Art of Digital Leverage to create a successful event promotion:
- Capture close-up images of your speaker during their "Dress Rehearsal". It's rude to step between the presenter and their audience. Ask the speaker if you could shoot a close up before the start. Trust me, they will on board with your suggestion.
- Anticipate the best moments for crowd shots. The punchline of a joke, applause, interactive exercises, each provides an opportunity to capture the essence of the event.
- Speed is critical. Treat your event as if it's breaking news. Publish the speaker close-up during the event. Follow up by publishing images over the course of the event.
- Produce an event archive gallery. Create opportunities for your attendees to share their experience. The best way to promote is by word of mouth. If a picture is worth a 1,000 words, imagine the value of an event photo gallery.
- Save the Date. Savvy event promoters always seem to have a gallery of action shots even before the event. Their trick is using archive images from the last event to generate interest in the upcoming event. If you're a non-profit, rock band or in charge of an event, leverage your image assets to promote your next event.