From a purely political perspective, November 5, 2008 dawned with winners and losers in the United States Presidential election. But no matter which side you ended up on, let me offer my congratulations. As a business owner you stand to gain the most from the technology used during this historic quadrennial contest. It was definitely not your fathers presidential campaign.
Over the next two weeks I'll publish a series of posts outlining just how each of the major candidates used (or abused) the power of technology to secure your vote. You will learn everything from how they made decisions on hardware and software purchases, which communication channels they used, and even how effective they were when it came to "talking tech".
We will take a behind the scenes look at how they leveraged technology to identify likely voters (generate leads), shared their messages (market to prospects), conducted fundraising (generate sales), and built a loyal base of supporters (building customer relationships). Topics include:
- Art of the Invisible - Learning how to "Talk Tech"
- Choose Your Weapon - Never Bring a Knife to a Gunfight
- How John McCain invented the Blackberry
- Continuous Fundraising - Inch by Inch, Life's a Cinch
- The Bridge to Everywhere - 1. Gather Data, 2. Connect the Dots