I recently worked with a client on this challenge. This article focuses on the 10 Common Barriers to Understanding the Customer Journey and How to Overcome Them. [Whitepaper Sponsored by IBM]
You'll encounter some unfamiliar terms your customers already know. What I like best is the approach to adapting technology to meet the human need.
Barriers to Your Customers Journey
More than two-thirds of CMOs, including 82 percent of leading “Torchbearer” marketing executives, regard developing deeper, richer customer experiences as their top marketing priority. For many companies, it remains difficult...
Category :
Path of Engagement