In my Linkedin Pulse article, "Mobile-Friendly, Scam or Wake-up Call?" I outline the two schools of thought surrounding the Google Mobile-Friendly challenge. No doubt in my mind, it's a scam. I just hope you don't write off the whole thing. It is indeed a wake-up call, either for you or your competitors.
Here's what's next:
- Visit Google using your mobile device.
- Search for words or a phrase you know is on your site, then answer these basic questions.
- Did you appear in the results?
- Does Google's "Mobile-Friendly:" blessing appear under your link?