Thank you for visiting my hometown of San Diego! I hope your visit was everything you hoped for. As you pack up and head out this morning, I have a gift for you. Here's what I learned during your stay. During breakfast Mark Hunter shared with me that writing and publishing is more about when your audience is available to read, not when you're ready to publish. A simple focus on industry, day of the week and even the hour will increase your email marketing impact. Consider following up with all of the vendors and sponsors. Yes they want to sell you something, it's probably something you need. At least you'll have a better idea of what's happening. I learned that a Genuine scooter is way better than a Vespa. I also learned that online learning is huge and should shoot right to the top of your project list. I learned that my colleagues are indeed genuine. They care, were happy to be here, ready to share. To the members of Platform, thanks for all the NSA memories!