Do you make presentations, conduct Webinars, or write articles for the "exposure"? A prospective client shared her frustration with the strategy by saying, "I've published all these great articles online, but no one's buying anything!" I suggested perhaps it was time to choose a career. Did she want to be a Journalist or a Businessperson?
If you find yourself writing more but enjoying it less, maybe it's time to rethink your article marketing strategy. Look behind an appearance by most talk show guests and I guarantee you'd find a book promotion. Savvy entrepreneurs know the importance of not only having a heart-warming story, but also a valuable product, available immediately.
Have you invested a bunch of time and effort in an article marketing strategy and received little in return?
Here are some tips you can use immediately to turn words into dollars.
Article Marketing Tips
Choose Topics Carefully - Have you ever listened to a friend tell a story in a social setting only to hear someone in the group say at the end, "So what's your point?" Avoid dead-ends articles, shift the topic focus from article marketing to product sales. Pick a product to feature then chose your topic to match. Either write a new article or pick one from your library that features the benefits of the product. Make the Length Just Right - Goldilocks had a knack for making the right choice. From monthly newsletter to hourly tweets on Twitter and everything in between, when it comes to the written word, shorter is better. Measure article length by "Can I write it and will they read it?" Once Upon a Time in Productville - My professional speaking clients continually prove to me the power of storytelling to inspire their audiences to action. If your articles focus on How, there's no reason to buy. Use stories to tell readers Why they should buy. Be a Resource - Each article should end with a resource box. It should provide the reader with a clear call to action. Three items to include; short paragraph about the author, another about the topic/product and a click-able link to the product detail page. Use "These ideas are from ..." to highlight the product name.Avoid the bland. generic "Visit my site" link. Take their hand and lead them directly to the "Add to Cart" button. The path to profits starts by creating a path from from your article to your checkout. I hope you'll find these tips help make your technology work! Jerry Save the Date - Check your inbox next Tuesday for my annual Red Tag Sale!_______________________________________________
Jerry Gitchel works with organizations who want to become the master of their digital domain. He coaches entrepreneurs who need to make strategic technology decisions and with business owners who want to connect with qualified prospects. The ideas presented are from Jerry's popular presentation - From Internet to Profits in 5 Simple Steps. Call Jerry now to learn how you can bring the Jargon-Free Zone to your event. 727-278-9382