For the past few months I've been testing the MailChimp Email Marketing Platform. It's working well, folks are commenting on the posts, the email broadcast is published like clockwork and I'm happy with the reduction in time and effort I've received. But... Now it's time to migrate all of my existing subscribers to the new platform. It's kind of like having one foot in the boat and one foot on the dock, only to realize the boat is moving away from the dock.
Who would have thought that web technology would grow old and need to be replaced? If you found yourself in this predicament, it would be easy to assume that you need to bundle up all your subscribers and migrate them to the new platform. If you ask me, it's a definite maybe.
My research indicates the best approach is to create a project strategy before you decide to import your entire list. In fact, over the next three weeks, you are going to see the process happen in real time, right here at Making Websites Work.
I'm going to let you see the process I've developed to make smart decisions about migrating between technology platforms. In fact, next week all new subscribers will receive my Migration Strategy Workbook, a step by step process to evaluate, plan, execute and survive a technology migration. Here's a taste of what you will learn.
Migration Strategy Checklist
Here's a short version from workbook outlining what you should consider before committing to a platform migration.- Will the new platform provide enough value to justify the pain of migration?
- If it doesn't work, can I backup without fear of "Severe Tire Damage"?
- Should I attempt to carry all of my "baggage", or use this opportunity to change my process or prune my list?
- What are the essential steps necessary to ensure that no subscriber gets left behind?
- How can I plan a smooth migration plan that doesn't require subscribers to wear seat belts to renew their subscription?
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