Roving Mastermind celebrated its 15th anniversary yesterday. The brainchild of Tim Richardson CSP, it's been the most effective strategy yet to increase the value of your conference investment. I was fortunate to receive an invitation. Each of the 15 attendees shared great ideas, insight and set the tone for a convention worthy of the record books.
It was almost perfect. Then someone mentioned a favorite online tool, "Blah, blah, blah.com". Everyone stopped, grabbed a pen and dutifully jotted down the site, as if acquiring one more $20 a month cloud application was the answer.
It's not
We've all been brainwashed to believe that if we spend more money on software our business will thrive, our bank account will grow, life will be perfect. If you're attending NSA's big gig here in San Diego, let me offer a different mindset on technology.
Which Technology Should You Buy?
It's a great second question. Instead of focusing on the tools, consider developing answers to these questions:- What are you trying to accomplish?
- Who is it for?
- What do they need?
- What do you need them to do?