In my last post, Sears Real Voices, Is Anybody Listening, I shared my online registation experience. Today the folks at Janrain  shared their report, Best Practices in Online Registration.  They work with the folks at Macy's and other retailers to drive new user acquisition and engagement, and improve customer intelligence. The report stresses that, "The first critical component of a user management platform is the registration flow, which acts as the point of entry into your site—where the anonymous visitor becomes a registered user. This is the moment where site visitors transition into high-value assets". The most important idea I received from their report is the call to, Know Your Customer.