I have a passion for working with companies who want to find their lost customers. I call it the Art of the Reconnect. That passion comes from personal experience. Watch the video below to learn the secret of the First Reconnect.
It seemed that every business professional I speak with has the same question on their mind, "How do I tap into the group of former clients without my message sounding like a pitch?" Everyone agrees they have buried treasure in their CRM, but they are not sure how to find it or what to do when it's uncovered.
There is a classic strategy that resolves this dilemma, it's called the Art of the Reconnect. All you need is an email containing three pieces of information,
These are the answers to the questions your former client will ask when they open your email. Who is this person? How do I know them? What do they want? If you can jog their memory, and your "ask" is small, your chance of success is high. The ask is essential. It gives them an opportunity to take action.
If you are ready to find your lost clients, download the Art of the Reconnect worksheet.