The Curse of Tool Abundance

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You probably don't need a research report from a world-leading user experience group like Nielsen Norman Group to know you have too many digital tools in your life. What I found most valuable about their report, Tool Abundance in the Digital Workplace: Trendy or Troublesome? was their list of the top 10 resolutions to the challenge of too many digital tools.  

The Challenge of Digital Tool Abundance

They discovered the number one challenge was the time it took to find the right tool, "A surplus of tools placed a cognitive burden on employees, as it takes time for people to stop and think about where to find each tool." The loss of productivity continued even after they found the right tool as they struggled to locate the correct login, then the need to navigate to the function needed.

The second item on their list was apps that don't play well with others. Most modern software lives in the cloud. Known as "Software as a Service" or SaaS. Their greatest asset is the ability to talk with and share data between different platforms in the cloud. The challenge with older, standalone software is the need to reformat or even retype content to move it across the organization and make it available to those who need access. 

Rounding out the top three was the challenge of users becoming so overwhelmed by new tools that it "drives users back to less efficient, analog methods of managing their work", leaving organizations with the burden of paying for tools no one uses. In my experience with clients, the lack of a formal onboarding process when new tools are introduced kills innovation and modernization before it can gain traction.  

Resolving the Tool Abundance Dilemma

The solutions contained in the Nielsen Norman Group report focus on making better decisions prior to purchasing digital tools. When I work with clients, we start by defining tasks over tools. The more complex the task, the greater the need for acquiring tools with the best mix of features that help users accomplish the greatest number of tasks. 

Best practices from the report include conducting vendor-independent research with your team. Management should define and agree on Key Performance Indicators, (KPIs) for prospective digital tools. My experience with clients who embark on a digital transformation project indicates success comes from budgeting and investing in training users to leverage the organization's software investment. 

Finally, eliminating redundant tools has an immediate, positive impact on the bottom line. 

My Gift For You

Eliminating redundant tools can save your organization thousands of dollars. I use our proprietary Digital Tools Inventory tool

Special Invitation 

On Wednesday, September 25, 2019, I will share additional tips and strategies to build the perfect sales toolbox. If you are interested in the event listed below, contact me by calling 904-566-8325 or email This email address is being protected from spambots. You need JavaScript enabled to view it..  

The Art of Digital Leverage

September 25, 2019
Athens Cafe 
6271 St. Augustine RD, #7
Jacksonville, FLorida 32217

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