The Russians are... Already Here?

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The details revealed in the release, on Friday of the latest indictment in the Russian election meddling case were shocking. I'm not talking about the charges nor the political ramifications. I'm shocked to learn they had a 1M monthly bill for social media engagement. Wow, just wow! And that's USD, not Rubles.

If an investment in social media builds influence for the Russians, imagine what it could do for your business. According to the indictment, they allegedly targeted specific user demographics, engaged with individuals and were able to influence large groups, not only those who were proponents of a cause or candidate, but also those who actively opposed.The Russians successfully generated engagement. You can profit from their strategy without a much smaller budget. Here' how. 

Finding Your Audience

  • Core Audiences -  Select your audience manually based on characteristics like age and location.
  • Custom Audiences - Upload your contact list to connect with your customers on Facebook.
  • Lookalike Audiences - Use your customer information to find people similar to them on Facebook.

Helping Them Find You

  • Create a Facebook Page - Find new customers and keep in touch with current ones by promoting your Facebook business Page.
  • Join a Community - 
  • Connect with Messenger - More and more people around the world are connecting through instant messaging
  • Create a Mobile Hub - 

Get People Insights

  • Facebook IQ delivers insights that help make marketing campaigns more effective.
  • Insights to Go makes data more accessible and actionable, sort the stats you care about and share them instantly. 

 Easy on Your Budget

Adwords is fee-based. Facebook's instructions and the information is free. The trend I am most excited about for 2018 is learning new skills. I encourage you to use the links above to learn valuable information you can use to propel your business forward in 2018!

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