The "Next Big Thing" is Dead

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For decades technology innovation has been driven by fear. Specifically, FOMO (the Fear Of Missing Out). Business professionals have been hounded to buy more and more technology, either because it was “cool” or because a competitor might gain an advantage simply by acquiring the latest and greatest software.

Finally, the IT industry has come clean on the topic. In their annual report, IT Industry Outlook 2019, the “Next Big Thing” gives way to the fusion of technology building blocks, people and processes. This isn’t anything new. Here at Leverage Unlimited, we have witnessed recurring client success when they align their tools, talents, and techniques. What is new is the industry’s revelation that technology, by itself, does not create a return on investment.

Why are we seeing a compulsion to confession this year? I believe it is a fundamental change in how technology is developed, delivered, and implemented. Our digital tools once lived on an individual hard drive, instead of in the cloud. All the processing was accomplished by a single computer, instead of a cluster of virtual machines across a server farm. Data, which was once protected behind a firewall, now is shared between devices.

To deal with the change we see in technology we must change our approach. In fact, it will require a change in your mindset. Instead of individual apps or software, think of your digital tools as building blocks you can use to extend your reach, see opportunities clearly, increase your power.


 Here are some ideas you can put to use right now to leverage the information in the IT Industry report.

  • Take stock of your technology investment. Start with an inventory.
  • Reduce expenses by letting go of what you no longer need.
  • Identify digital tools that, “Work well with others”
  • Increase productivity and employee engagement by developing their digital skills.

Over time, processes naturally degrade. Start by documenting what you and your team do each day to surprise and delight your customers. Automate appropriately to get more done in less time.