Monday, 20 February 2017 06:55

Resistance is Futile

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I was on a call last night with 30,000 people. Less than a dozen spoke. They joined the call from around the United States. Each was positive, respectful and inclusive. Most importantly, everybody learned, in real time. each attendee showed up with their particular worldview. Before I begin, let me share my worldview. I believe digital technology can be a force for good. My big brother Lee taught me that when he found me on the Internet. I believe technology works best when it stays backstage, when it becomes invisible, allowing people to leverage the power of ideas. 

Before I begin, let me share my worldview. I believe digital technology can be a force for good. My big brother Lee taught me that when he found me on the Internet. I believe technology works best when it stays backstage, when it becomes invisible, allowing people to leverage the power of ideas. What I am most excited about is when technology helps people reach farther, bring them closer, help them move faster. This is for those of you who lead or develop leaders. It's about how technology can help you gather followers and start a movement. Here's how they used existing technology to create a customer journey/

It started at Facebook where attendees discovered the organization. The posts from the organization included a CTA (Call To Action). Following the link took folks to a landing page, where they received information relevant to their needs. The landing page included downloadable resources, 'Learn More' links to additional information and an invitation for an email subscription. Subscribers received an RSVP for the last night's conference call. Fifteen minutes before the call they received a reminder with a landing page destination.

The Call

No software to download, settings to adjust, just show up. The slides were in view, the audio used a music bed to confirm your sound was working. An MC invited folks to use the on-screen form to submit a question. They host welcomed everyone, thanked them for arriving on time and asked everyone to standby while everyone else arrived. All we heard was music and announcements. Gone were the annoying beeps as everyone joined. Everyone was muted, so no bathroom noise. It was organized, so much so that the technology disappeared. How very cool. 

The Art of Invisible

Here's what you couldn't see:

  • The organizers used a single slide deck to eliminate the ugly switching in mid-streaming. 
  • The upfront assumption was that everyone was using a mobile device.
  • Polling was conducted by pressing number keys. Poll results were delivered in real time.
  • Each presenter was scripted and timed. Each focused on teaching instead of promoting.
  • The host muted her mic to take notes on the presentations.
  • Links were provided on-screen, via upload and on-demand.

Resistance is Futile

The US is experiencing tremendous conflict right now. There is a clash of ideas, a battle for power. There is a call to just shut-up and listen to President Trump. From my experience last night. Stopping the resistance is futile. 

 

 

 

Read 170 times Last modified on Monday, 20 February 2017 07:19

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