Monday, 20 February 2017 15:58

Practice Makes Your Pitch Perfect

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It was a single sentence in a recent BunkerLabs article that brought me to a full and complete stop. In his article, How To Master Your 2-minute Video Pitch, aAuthor Harry Alford remarked, "Public speaking has the highest ROI with the lowest amount of exertion." 

I've spoken professionally for 17 years, I've pitched, I've coached those who are about to pitch and I've seen the strange simultaneous combination of flop-sweat and dry mouth while judging pitch competitions. The lowest amount of exertion has not been my experience. Launching a startup is tough. Just when you think you've got it all figured out, you get to stand up in front of a bunch of folks with knitting needles in their hands waiting to burst your bubble.  

Once I calmed down and read to the end, I realized Harry has some great tips for you who are about to enter the pitch arena. Here's a few of my own.

The Worth of a Word

Harry's example of two minutes means you don't have 120 seconds, you have 300 words. Divide the number of words by the investment you seek and you'll discover the true worth of each word of your pitch. Suddenly, "hello", "thanks", "the" and "um" come with a high pricetag.  Here's a trick you can use to figure or the true cost of your pitch. Open a word-processing document on a mobile device. Tap the mic key and speak your pitch. Like magic, your words will be transcribed. Select your speech. Use the word-count feature to arrive at the total word count. 

You could try to speak faster to cram more words into your pitch. instead, I hope you'll consider all the words that fail to bring value to your presentation. Like a backpacker who sheds every piece of equipment they really don't need, soon you'll find yourself on an easier journey toward the funding you need.

Practice, Practice, Practice

This is going to be painful. Take your much lighter pitch and record it for your personal review. Jacksonville Certified Speaking Professional Richard Hadden says it's the only way to pick up the difference between the written and spoken word. The good news is the pain dissipates quickly as your pitch improves. Reducing the number of words infuses each those that remain with power and weight. 

Read 169 times Last modified on Monday, 20 February 2017 17:18

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