Friday, 17 March 2017 06:17

It's 8:15, Do You Know Where Your LinkedIn Went?

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That was then, this is now. The distance between then and now could be as little as 24 hours. I taught a course at University of North Florida for the Small Business Resource Network here in Jacksonville a few months ago. Microsoft acquired LinkedIn just before the class. Not soon after LinkedIn put on a new face. Users immediately started falling out of their chairs, including me. Time to pick ourselves up and get back into the LinkedIn game.

The Good, The Bad, and the Ugly

The Ugly - I'm not a fan of the new profile look. Those who view your profile have to dig deeper to discover the real you. Most of your profile is hidden. 

The Bad - the new "See More' link transforms your profile into an iceberg. You'll need to pay more attention to the top of your profile. I recommend including a call to action "Click to See More".

The Good - One of LinkedIn's most valuable and least visible features is advanced search. I'm happy to say it's still there and just as valuable. Now it's really hidden, not to mention cryptic. Click in the search box at the top, then scroll all the way to the bottom and click, "Search for people with filters". To be clear, you are not looking for people who have filters, you'll be using filters to find the right people. 

My best advice is to block out an hour to explore the new user interface. LinkedIn is a valuable tool, but I'd be careful not to point it at any qualified prospect until you've had some time to become familiar with this upgrade. Use the link below to access some valuable tips from Viveka von Rosen at Linked at Linked Into Business.

Read 335 times Last modified on Friday, 17 March 2017 07:58

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