Tuesday, 28 February 2017 05:29

How to Extend Your Reach Beyond Your Street

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You see the signs everywhere, "Todays Special". Street-side signs have been used by established businesses, many from their opening day. The concept is simple, capture the attention of those who drive-by the business location. What about those who use the Internet "Highway"? Restaurants, flower shops, or weekly events are great candidates for capture and post treatment. It's a quick, simple and inexpensive way to extend your reach beyond your street. For restaurants, start with specials boards, and move on to photos of plated meals. For the ultimate, move to the kitchen and reveal the secrets that make your best dish special.

The process is so simple you'll wonder why you didn't think of it before. Update your specials board or changable text street sign. Snap a quick photo, publish on social to share with your loyal community of shoppers.  

When the Smith Brothers Butcher Shop returned to downtown Savannah, they launched a Facebook page instead of a website. Each morning they would publish a post to Facebook. It became a mouthwatering expectation for their loyal customers. 

Tips for Turning Your Daily Specials Extra Special

  • Snap a photo immediately after your daily update
  • Post to social immediately, same platform, same time of day.
  • Include info on how to take advantage of your offer, "call now", "Limited time offer", etc. 

Using technology to extend your reach is a powerful way to create digital leverage. How will you make today special?

Read 175 times Last modified on Tuesday, 28 February 2017 06:15

2 comments

  • Comment Link JuCoby Pittman Wednesday, 01 March 2017 01:36 posted by JuCoby Pittman

    Thank you for showcasing our sign and sharing your tips. We look forward integrating some of your recommendations. Glad to have you as a patron.

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  • Comment Link deborah Tuesday, 28 February 2017 07:03 posted by deborah

    It's amazing how easy this is, yet so few businesses do it! Integrate all the tools available, and get more punch!

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