Web Accessibility

Written by

Designing and operating a website that is accessible to patients with hearing or visual disabilities is more than a nice thing to do. It's good for business. And it's about to become law.

Title III of the Americans with Disabilities Act (AwDA) is a 1990 federal law that protects individuals with disabilities from discrimination in public accommodation. Soon it will include the Internet. A recent announcement from the American Dental Association reports some attorneys have taken advantage of the forthcoming law by sending "Demand Letters" to dental practices. Title III of the AwDA allows individuals to file lawsuits for violations of the law and to recover their attorneys’ fees if they win. The demand letter threatens litigation unless your practice conforms to the third party W3C Web Content Accessibility Guidelines (WCAG 2.0). The demand letters insist that your dental practice conforms to the guidelines and that you pay thousands of dollars in attorneys’ fees and costs to avoid litigation. 

Although the specifications are published, many practices are unaware of their risk exposure until they receive a demand letter from a law firm. By then it is too late. 

What You Can to Do

We suggest replacing fear with knowledge. Most web development firms are unaware of the accessibility standards, or how to test your website for conformance. Call us at 904-566-8325 to request a free preliminary website assessment. We use the same testing instrument law firms use to test for compliance. We will share our independent test results with you. Knowledge is power.

In the event your website does not meet the standards, we can work with you to resolve the problem quickly. Here is how we can help.

How We Can Help

Leverage Unlimited has developed a three-step solution to the web accessibility challenge.

  1. Conduct a thorough standards assessment of your website.
  2. Work with your web developer to make the necessary changes to ensure your website is accessible.
  3. Conduct training to ensure appropriate staff members are armed with the knowledge to maintain AwDA Accessibility and assist vision or hearing impaired patients with access to your website.

Next Steps

Once you receive a demand letter, you will end up paying for both compliance and attorney fees. You could put off web accessibility in the hope your practice won’t become a target. Hope is not a strategy.

Call or email me to gain peace of mind. Request a free preliminary website assessment today.
Jerry Gitchel

Direct: 904-566-8325

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.