Three Steps to Overcoming Technophobia

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 Yes, itis real. Just as real as, Achondroplasiaphobia – The fear of midgets, or Omphalophobia – The fear of belly buttons, or Lepidopterophobia – The fear of butterflies. Go ahead and laugh, LOL. What about your fears? Not so funny when the joke is on you. When it's personal.

Fear is nothing more than an emotion. It's induced when the subject perceives a threat. It can be a fear of an object, place or situation. Last Friday I became painfully aware that phobias are real. I've been the master of my digital domain for more than a quarter-century. I'm in control of my technology. From my perspective, Technophobia is silly, something to get over.

While speaking to a group I stressed the need to have everyone's email address. Someone said, "What if we don't have an email address?" I made a smart remark. It was thoughtless, both ignorant and arrogant. I regretted it immediately. The person in question actually did have an address, he simply didn't want to share it. I was wrong. I've requested his phone number and plan to follow up with an apology. As for you and I, perhaps it would be more helpful if I offered three steps you can use to deal with technophobia.

Accept Your Fear - You are right, it is complicated, it's difficult to accept that technology has value, especially with hacking and trolls and constant change.

Reframe the Situation - Technology can be a valuable resource for your business. It can extend your reach into new markets. It can be used to increase the velocity of your business. It can cut expenses and grow your operation by eliminating the need to build a new plant or offices in fifty locations.

Eliminate the Overwhelm - You don't need to invest in every digital tool. Many organizations have so much technology they become overwhelmed by all the choices.

Is a fear of technology preventing your organization from achieving success? Inch by inch, life is a cinch. Start small. all it takes is a call. Jerry Gitchel 904-566-8325.