The Power of a Personal Privacy Policy

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Last week I shared an insight I learned about a local luminary with a close associate. He cautioned, "I wouldn't publish that on Facebook." Even though it was complimentary and a great tip for those who present from the platform, I never gave a thought to writing about the celebrity's superpower. The encounter got me to thinking about the topic of privacy vs secrecy. Organizations work hard and make a considerable investment in their brand reputation. In the age of online transparency, the transformation from hero to zero can happen in the blink of an eye. When I think of online privacy, my thoughts turn to how marketers control what I share online. As outlined in, 10 Reasons Why Privacy Matters, author Daniel J. Solove challenges the idea of who ultimately controls your personal privacy. 

Does this Post Make Me Look Stupid?

Like the fit of an unflattering pair of pants, if you have to ask, you already know the answer. Just because we live in an age of transparency, we don't have to share everything with everyone. In fact, the all-seeing, all remembering eye of the Internet, calls for caution before tapping the unrecoverable, unforgiving Send button. I've learned that although I have the right to remain silent, there are times when I don't have the ability. Apologies take effort, can be costly, and often require lots of forms.

Most well-run websites publish privacy policies. What if you had a written personal privacy policy? Imagine the feeling of being in control of your personal brand reputation.  I think I'll start on #9 today.